AdKnowledge Hires Engineering, Quality Assurance Execs

Ad solution company AdKnowledge named John
Lipinski as director of engineering and Simona Panduru as director of quality
assurance engineering.

Lipinski has more than 14 years of software development and management
experience and will be responsible for overseeing the design and development
of future releases of the AdKnowledge System.

Panduru, with more than 20 years of software quality assurance management
experience, will lead the testing and quality assurance of the company’s Web
advertising products and their integration with third-party products. Both
Lipinski and Panduru will report to Theodor Nissim, vice president of engineering at AdKnowledge.

“We are expanding our engineering and operations departments to meet the
demand of our increased Web advertising business,” said Scott Kauffman, CEO
and president of AdKnowledge.

Lipinski spent the past eight years at Sun Microsystems Inc., where he most
recently was the manager of the Server Management Tools Group. Previously he
was a software engineer with Pacific Gas and Electric, Inc., Alliant Computer
Systems, Inc. and Masscomp Inc.

Panduru joins AdKnowledge from Integrated Systems, where she was a software
quality assurance manager for the past two years. Previously she held similar
positions with LifeScan Inc., a Johnson & Johnson company, and with Ventritex
Inc., Cygnet Systems and Felix Computers in Romania.

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