Classified advertising company AdOne launched a new partner program called
“PartnerPlus” that will offer its newspaper affiliates “innovative Internet
solutions to enhance their site’s consumer experience while providing
comprehensive solutions for affiliate local advertisers.”
The “open network” philosophy behind AdOne’s “PartnerPlus” program fosters
relationships with the technology solution providers in each newspaper
The structure empowers affiliates to choose from various solutions that have
been thoroughly researched and approved by AdOne’s technology and business
“We chose Pentawave and CareerSite as our first partners because they provide
turnkey solutions for our newspaper affiliates at all levels,” said AdOne chief executive officer
and president Brendan Burns.
“These solutions enable AdOne to nationally redistribute local data to top sites across the Internet, offering local
advertisers an opportunity to pay one price through their long-standing
newspaper relationships and get distribution in print and online locally,
regionally and nationally.”
Pentawave’s AutoChooser software application helps newspaper publishers and
media organizations connect car sellers to car buyers. The CareerSite.com
Recruiter application provides employers/advertisers with a desktop
consumer site is a collection of classified advertising from hundreds of
newspapers and online providers.
AdOne is backed by Advance Publications, Belo Corp., Donrey Media Group, The E.W. Scripps Co., The Hearst Corp.,
Journal Register Co., Lee Enterprises, Media General, MediaNews Group, Morris
Communications and Pulitzer, Inc.