AdQuest Classifieds Signs 600th Newspaper Customer

AdQuest Classifieds, a
supplier of Internet classified services for newspapers, said it signed
its 600th newspaper customer.

Together, these 600 newspapers publish 120,000 classified ads every day on the
Internet and are available at each of their locally branded classified Web
sites or at AdQuest’s site, the company said.

AdQuest Classifieds, owned by Journal Communications Inc., works to
provide newspapers with a network of local, regional and national classified
ads. They are delivered to readers through each newspaper’s locally branded
Internet Web site provided by AdQuest and via its exclusive 800-FREE-LIST
phone service.

AdQuest has strategic partnerships with more than 20 newspaper associations
and numerous newspaper groups. “We’ve spent a great deal of time working
directly with newspapers of all sizes,” said Tom Guest, national sales manager. “Our
classified and other Internet revenue solutions are designed to provide all
newspapers with the tools to be able to bring their advertising products
online with the least amount of effort and investment.”

During the first half of 1998, AdQuest said it introduced two new products to its
customer base. AutoMarketplace 98 is an Internet-based auto locating and
buying service managed by the newspaper in participation with local auto
dealers. The “Banner Ad Program” is a Web-managed banner advertising solution
that integrates with each newspaper’s locally branded Web site.

During the next 30 days, AdQuest said it will introduce “Creative Ads,” a
solution that will allow newspapers to publish their display ads as searchable
Web pages using PDF (Portable Document Format) files.