Advertising Age Launches PC-based Service

Advertising Age will launch a new
PC-based news service called The Ad Age Edge that delivers television-
quality, full screen video of TV commercials, print, interactive advertising
and news in real time.


Developed in conjunction with Intel Corp., the subscription-based service will
be available to customers in the first quarter of 1999.


Ad Age Edge will provide senior level advertising, marketing and media
executives with immediate desktop access to the latest news, information and
creative work in the advertising industry, the company said. News will include
ad launches,
campaign strategies, creative sources and agency backgrounders.


Beta-testing partners for The Ad Age Edge include Procter & Gamble, Sears,
BBDO and Bozell Worldwide.


“This ground-breaking business-to-business information resource will radically
change the way our industry gathers and uses information,” said Edward R.
Erhardt, vice president and publisher of The Ad Age Group. “The Ad Age Edge is
the logical evolution of the Ad Age brand of information. We are building on
our tradition of being the industry’s source of record for both its past and
future.


“Users will have instant access to the latest advertising news and
creative work, the ability to compare marketing strategies in related
businesses and up-to-date spending. They will also have, for the first time,
easy access to Ad Age’s archival materials; years of priceless insight into
the history and development of the advertising and marketing industry,”
Erhardt said.


Ad Age Edge also will feature commentary on spots and campaigns by the editors
of the magazine, along with related news items and real-time breaking stories.
Customers will be able to build a personalized library of ads for reference
purposes, gathering information by industry, location, agency, genre or
demographic indicators.


In reference to Intel’s participation, Intel’s content group vice president
and general manager Ron Whittier said: “Intel is working with a number of
industry players such as Ad Age to create new applications and capabilities
that use the Internet to deliver rich, interactive experiences for PC users.”

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