AOL MovieFone, which provides movie
information and sells tickets online and over the phone, Wednesday inked an
exclusive ticketing deal with Imax
Corp., which gives it the right to market seats at the company’s
six North American theaters.
Under the terms of the deal, AOL MovieFone can sell tickets, both on the
phone and online, to Imax-owned theaters in New York, Miami, Sacramento,
Tempe, Vancouver, and Calgary.
The deal calls for users of AOL properties to get easy access to
information and tickets for Imax movies, and the company is being assigned
keyword “Imax” on the AOL proprietary service.
This deal expands the relationship between the two companies, which began
last December when AOL became the exclusive title sponsor to Galapagos, an
Imax film about an eight-week expedition to the islands and surrounding
waters. The sponsorship includes education-targeted programming and
broadband content on AOL at AOL keyword “Galapagos”.
The six theaters covered by the agreement join six other Imax theaters
operated by Loews Cineplex
Entertainment, Edwards
Cinemas, and United Artists Theatres
in New York, Los Angeles, Denver, San Francisco, Chicago, and Boston, for
which AOL MovieFone and Moviefone.com already offer
information and advance ticketing.