Dulles, VA-based America Online Inc. signed multi-year marketing
pacts with five banks as part of the re-launch of its full-service Banking
Center in the AOL Personal Finance Channel.
The agreements are with Bank of America, Bank One, Citibank, Union Bank of
California and Wells Fargo. Financial arrangements were not disclosed.
The Banking Center offers AOL members, CompuServe members and visitors
to AOL’s Digital City sites access to online
management of checking and savings accounts, online transfers of funds
between accounts and reviews of credit card information online.
The Banking Center also features tools to help consumers find the best
interest rates, nearby banks, credit reports and mortgage and loan
information. Dozens of local and regional banks are also accessible through
the Banking Center, AOL said.
“As the mass market continues its move to cyberspace, online banking is
potentially one of the most convenient and appealing functions we can offer
in the personal finance space,” said Jonathan Sacks, senior vice president
and general manager of the AOL service.
