Apartments.com Signs Ad Pact With Yahoo! Inc.

Online apartment guide and relocation service Apartments.com in Chicago signed an
advertising and distribution agreement with Yahoo! Inc. to become the premier
apartment listings provider for Yahoo! Real Estate.


The agreement also includes premier positioning in the Rentals and Roommates
area of Yahoo! Classifieds.
Financial
arrangements were not disclosed.


In March, Apartments.com announced an
agreement with Yahoo! to distribute its apartment listings to Yahoo!
Classifieds.


Now, renters who begin their apartment search on Yahoo! Real Estate or within
the Yahoo! Classifieds Rentals and Roomates area will be connected directly to
Apartments.com listings. Visitors can review descriptions of their
results–including rent, number of bedrooms and bathrooms, amenities and
other special
features–and then follow a link directly to Apartments.com to take a tour
of floorplans, review
exterior and interior photos, and point-and-click through a Video Walk Around
of their choices.


Apartments.com said its listings will have priority over duplicate listings
from competitors. Apartments.com will also be promoted through banner
advertisements in relevant areas of the Yahoo! network of properties and
keyword search results pages.


“Being the premier apartment listings provider for Yahoo!’s rental offerings
enhances our opportunity to reach millions of renters, which in turn will
generate greater exposure for our property manager customers and deliver them
more cost-effective, ready-to-rent leads,” said Bruce Mitchell, president and
general manager of Apartments.com.


Apartments.com currently represents approximately 800,000 apartments in major
markets across 42 states and Washington, D.C. Launched on the Internet as
Apartments Plus in January 1997, the company was acquired by Newspaper
consortium Classified Ventures. in December 1997 and re-launched as
Apartments.com in March 1998.

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