Arbitron NewMedia, Engage, Magnitude Network Ally

Arbitron NewMedia said it will work with Magnitude Network and Engage Technologies to develop its audience
measurement services for Internet broadcasters and other streaming media
users.


Measurement services will include live audio and video content. Arbitron said the services will provide
radio stations, other Internet broadcasters, advertisers and advertising
agencies with unbiased, third-party measures that will facilitate the buying
and selling of online and integrated Webcast/broadcast advertising packages.


Arbitron is soliciting data partners in the Internet and streaming media
industries. Early commitments include Magnitude Network, Engage and Real Networks. The
data partners will provide Web server log file data for analysis, as well as
support and feedback for the development of industry accepted measurement
standards.


“If you look at the state of Webcasting today, it becomes clear we are
witnessing the birth of a new medium that combines the best attributes of both
broadcast media and the Web,” said Greg Verdino, vice president and general
manager, Internet Information Services, Arbitron NewMedia. “We intend to lay
the groundwork for the measurement standards that will help this new medium
solidify its position as a powerful new advertising channel.”


Magnitude Network has been providing Internet solutions to radio stations
since 1995. The company’s key product is its Rad-Net solution. Todd Schmidt,
president and chief operating officer, Magnitude Network, said: “The
availability of sophisticated, unbiased audience reporting is a critical
component to creating value inherent in broadcasters’ Internet strategies.”


Precision Profile-enabled online targeting technology from Engage will be used
to enhance Arbitron’s measurement service. Global profiles from the Engage
Knowledge database containing over 30 million anonymous user profiles can be
used to identify and target streaming media users.


Arbitron, an international media and marketing research firm serving
broadcasters, advertisers and advertising agencies in the United States and
Europe, measures local radio audiences and develops qualitative measures of
local U.S. consumers. Arbitron NewMedia provides Internet companies with
online qualitative and survey research through its Northstar Interactive
services, and markets its syndicated NewMedia Pathfinder study.

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