AudioBase Inc., a provider of audio-rich
media to online advertising and Web sites, said that e-mail marketing firms Digital Impact and Post Communications will begin
enhancing their e-mail programs using AudioBase technology.
The AudioBase solution lets e-mail marketers send audio to any HTML e-mail
user; recipients don’t need to download any software or special browser
plug-ins to hear the message.
Financial arrangements among the companies were
not disclosed.
The AudioBase Audio Delivery System (ADS) places a self-executing Java applet
inside the audio attachment so every desktop that receives the e-mail can
instantly hear a sponsor’s message.
“AudioBase technology will let us enhance the value of the e-mail messages we
send for our clients,” said Mary Long, vice president of account services at
Post. “Our experience shows that increased value and relevance lead to
substantially increased and sustained response rates.”