Aureate Media said that
it reached a milestone of 10 million
ads delivered to software applications during the month of June.
Through its AdSoftware System, Aureate works with software developers and
advertisers to deliver targeted advertising to software users.
Ads are integrated into the Internet-based software applications, keeping the
ads in front of the user’s eyes for the duration of the software’s use, the
company said. On average, ads are rotated every 150 seconds.
“We’re pleased with the growth of the system,” said Ehren Maedge, president
of Aureate Media. “We are continuing to add new software applications, and
have seen a significant growth in the number of people using those
applications. As those numbers continue to grow, we can deliver a more highly
targeted audience to advertisers.”
Aureate Media said it currently delivers advertising to 14 popular Internet
including the Go!Zilla download manager, LOL Chat, Static FTP, Doorbell,
PeopleSeek and Net CB.
Aureate Media makes its AdSoftware System technology available to software
developers free of charge from its Web site.
There are default ads, which do not require an Internet connection, but the
majority of ads are delivered via the Internet on a timed rotation basis, the
“In exchange for providing the user with free software, we request demographic
information which allows us to target both on content (the type of program)
and user demographics,” said Aureate marketing vice president Jeff Ready. Ad
rates vary depending on targeting, program, etc, but rates typically run in
the $5 to $15 CPM range.