DoubleClick Inc. said
that auto sales operation Autobytel.com inc. is joining
DoubleClick’s ad
network.
The company also said it is opening an office in Detroit and has hired Anne
W. Steinhauer as regional account manager, strategic sales, to head the
office.
“The automotive industry recognizes the power of the Internet as a highly
effective marketing and sales tool,” said Jonathan Shapiro, vice president of
business development for DoubleClick. “With the addition of Autobytel.com to
the DoubleClick Auto category, advertisers have an unequaled opportunity to
reach the online auto-buying consumer. With the expected increases in
automotive ad spending online, our new Detroit office is an important
cornerstone of our network sales efforts.”
The DoubleClick automotive category includes Kelley Blue Book, Automobile
Magazine, Popular Mechanics and various country-specific auto sites.
Automotive advertising clients include Acura, Cadillac, Chevron, Chevy,
Chrysler, Ford, General Motors, Honda, Isuzu, Midas, Subaru, Toyota,
Volkswagen and Volvo.
“Autobytel.com is committed to creating a positive consumer experience,” said
Anne Benvenuto, Autobytel.com’s senior vice president, marketing. “When it
came to adding advertising to our site, we were extremely diligent in
reviewing our choices. DoubleClick, and its strong network of advertisers, is
clearly the right fit with Autobytel.com’s sophisticated demographics.”
Steinhauer was previously vice president, associate media director for W.B.
Doner & Company, and also worked in media for Foote, Cone & Belding and Hal
Riney & Partners.
