Internet media and data marketing company Avenue A Inc. launched Precision E-mail, a
complete service for planning and executing opt-in e-mail marketing campaigns
targeted to reach specific consumer segments.
With this new offering, Avenue A said it can integrate response and profile
data from Internet advertising and e-mail marketing campaigns to optimize the
overall performance of online marketing programs.
Precision E-mail can be configured to automatically send a personalized
message to an individual based on his/her current or historical online
behavior.
Avenue A said it tracks recipient response all the way to the
conversion and combines data from a variety of sources to optimize campaign
performance, increase ROI and help clients meet customer acquisition and
retention goals. Real-time campaign results are available to clients online
to speed optimization.
“In order to ensure that e-mail marketing continues to be effective as it
becomes ubiquitous, companies need data that enables them to deliver the
right message to the right person at the right time,” said Mike Galgon,
senior vice president of marketing and business development for Avenue A.
“In
the process of executing hundreds of campaigns for leading online marketers,
Avenue A has developed data collection technology, data analysis expertise
and a vast pool of behavioral data that enables us to deliver the best
results for our clients across all digital media.”