Organic Media of San Fransisco said it
has been selected by Avis to develop the
media strategy, planning, and execution of the car rental company’s 1998
online media campaign.
Avis billings were not disclosed but Organic Media said it has grown to $35
million in billings since its inception in September of 1997. Parent company
Organic created the new media agency to maximize the impact of integrated
online marketing, brand development and electronic commerce to meet the needs
of its blue-chip clients.
Another new client is the Gap, which selected Organic Media to direct all
research, planning and placement of the Gap.com online advertisements. As part of
the online media plan, Organic Media will develop an extensive campaign to
drive consumers to Gap’s online store.
The Avis campaign will reinforce the company’s commitment to using the
Internet as a tool to communicate with its customers, including promotional
offers and online booking capability.
“In this ever-changing market, Avis needs more out of an agency than well-
produced banners,” said Debbie Schneiderman, Avis’ manager for online
marketing. “We need smart planning, innovative strategies, and most
important, industry insight. We’re finding that with Organic.”
Organic offers an integrated suite of services to drive global electronic
business that includes: strategic marketing and technology consulting; online
advertising and promotions development; media planning and placement;
research services and facilities; user interface design and turnkey
production services; software development; and secure hosting.
