Business-to-business ad network B2Bworks Thursday hooked up with data
collection firm
partnership to market one another’s products.
“Our partnership with InfoXpress.com expands the scope of business for both
parties involved,” said Bill Giacalone, B2BWorks senior vice president site
relations.
The deal calls for InfoXpress to provide B2Bworks with its database of more
than 30,000 marketers, which the ad network will use to increase ad sales.
In return, B2BWorks will promote InfoXpress’ Buyer’s Guide software to the
more than 200 publishers in its network.
The Buyer’s Guide software allows publishers to tap directly into
manufacturer or advertiser databases, and draw information and prices about
products directly onto the publisher’s Web site.
B2Bworks is an advertising network whose sites consist mostly of trade
publishers and other business content sites.