Be Free Names Jeffrey Rayport to Board of Directors

Be Free Inc., a provider of online
network technology and services, named Jeffrey F. Rayport to its board of

Rayport currently holds a Harvard Business School faculty appointment, where
his research focuses on the impact of new information technologies on service
management and marketing strategies for business. He is also directing a new
research unit,
called the Marketspace Center, at Monitor Company, a global strategy
firm headquartered in Cambridge, MA..

“We are very pleased to welcome Jeffrey Rayport to Be Free’s board of
directors,” said Gordon Hoffstein, president and CEO. “His
years of experience and depth of knowledge of marketing strategies and digital
commerce will be invaluable to Be Free, as we strengthen our leadership
position in affiliate marketing.”

Be Free’s branded affiliate networks help online retailers drive revenue by
selling products “in context” on affiliate Web sites. With more than 65,000
affiliates in their
networks, Be Free’s clients include, Travelocity,
Electronic Newsstand,, Verisign and Network Solutions. The company’s
product offering includes the BFAST affiliate network technology and the
BFIT targeted
advertising delivery system.

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