Syosset, NY-based Synergy Brands Inc. launched a Mother’s Day ad campaign for
its online store, BeautyBuys.com, utilizing various
portals and the Lifetime for Women cable television network as well as TV
networks in selected markets.
Portal buys include The Microsoft Network, Lycos, The Women.com Network,
NBC.com and Warner Bros. Online. Spending and agency details were not
disclosed.
As part of the company’s campaign, BeautyBuys.com is featuring selected
products within the “Beauty Products” section of Lycos’ Mother’s Day Gift Guide.
BeautyBuys.com is also being promoted with a sponsorship placement and banner
advertisements in The Microsoft Network’s WomenCentral.
The BeautyBuys.com online store offers a discounted selection of national
brand health and beauty care products that includes designer fragrances,
salon hair care items, cosmetics, skin care, and a selection of health and
personal care consumer items.