Beverage Firm Promotes Brand Via New Multimedia “Things”

Urban Juice & Soda Company Ltd., maker of Jones Soda, said it is using Parable’s patent-pending Things
technology to design multimedia promotional creations.

Things is an easy-to-use drag-and-drop multimedia authoring app that does
not require any programming knowledge on the part of the user.

The promotions showcase Jones-sponsored professional skateboarders Tony Hawk
and Willi Santos, as well as the soda’s brand and identity.

Urban said it has integrated Things into its overall online marketing
strategy and will be the first company to use Parable’s technology
surrounding its brand identity. Jones Soda-related Things are available at
the Jones Soda Web site.

Things are self-contained, functional multimedia creations that make Web
pages come alive with sound, motion, and animation regardless of the
technical know-how of the pages’ creator, Urban said. In addition, Things
can be shared, owned and protected with confidence over the Web, unlike
other forms of multimedia.

Founded in August 1996, Parable simplifies multimedia authoring and
production on the Web, making them accessible to all computer users.
Located in Newton, MA, Parable is part of the CMG @Venture portfolio of
companies.

“Now, with Things, marketers like Urban are empowered with the knowledge
that they can safely publish their identity and control how it permeates
the Web,” said Eric Bedell, president and CEO of Parable.

The Jones Soda Web site is created by Fearless Media of New York and Milwaukee.