Interactive agency Beyond Interactive signed marketing
agreements with First Alliance Corp., a consumer
mortgage loan company, and Petstore.com, an online retailer of pet
supplies.
Beyond Interactive will design and launch a First Alliance advertising
campaign on the Internet. Billings were not disclosed. First Alliance, based
in Irvine, CA, originates, purchases, sells and services non-conventional
mortgages through its retail branch network in the United States.
Petstore.com, Beyond Interactive will run a
summer-long interactive campaign. The first phase of the campaign includes
media, creative, online promotions, affiliate programs, permission marketing,
and ad serving. Billings were not disclosed. Later phases will expand buys on
sites and categories that test well, and include affiliate programs and
permission marketing elements. Billings were not disclosed.