Black Rocket Signs as Client

Pet supplies store named Black Rocket as its
advertising partner, without a formal review for the $10 million to $20
million account.

“ chose Black Rocket because of their ability to quickly build
brands through exceptional creative execution,” said Josh Newman, CEO of “We’re looking forward to building a program that will
highlight our knowledge, service and expertise on”

Black Rocket is responsible for launching the Yahoo! brand as well as recent
branding efforts for Discover Brokerage.

“We’re excited about the challenge of helping build a brand in
such an explosive new category,” said Steve Stone, a founding partner at
Black Rocket.

Black Rocket and plan to kick off new advertising during the
fourth quarter.

The campaign will focus initially on broadcast, and then move into other
mediums yet to be determined.

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