BrightStreet.com, an enabler of
Web-based promotion solutions, formed a partnership with e-commerce incentive
site FreeShop.com to distribute promotional
offers on the Web via BrightStreet’s network of media and portal sites.
BrightStreet and FreeShop said in a statement that they are attempting to
create
“a paradigm shift in online marketing, which has relied on depreciating
banner ad and click rates, to deliver targeted sales promotions that drive
transactions.”
BrightStreet will distribute FreeShop’s offers on the Web via its network of
media and portal sites, which includes McClatchy Newspapers, Nando Media and
The Newspaper Network, and presently represents 32 million page views per
month.
Financial arrangements were not disclosed.
“The number one thing people want online is free offers and promotional
incentives,” said Scott Wills, chairman and CEO of BrightStreet.com. “Our
mission is to encourage Web sites to enhance their sites and generate
incremental revenues merely by giving people what they want — promotions.
Then we’ll support them by bringing in world class offers and content, which
epitomizes FreeShop.”
“FreeShop is delighted to team with BrightStreet in order to more broadly
deploy the single largest source of free national offers on the Web,” said
Tim Choate, CEO of FreeShop. “Our content and BrightStreet’s network are a
perfect complement.”
BrightStreet, which debuted its patent-pending,
Web-based promotion platform and affiliate network last week, enables
portals, manufacturers, and retailers to offer controlled, branded coupons and incentives on their Web sites.
Clients can design and manage their own promotional campaigns using BrightStreet’s targeting engine, which tailors offers based on geography, demographics, or custom profile information.
FreeShop.com says it lists more than 1,000 promotional offers from over 100
companies.
