Cadillac signed an extended lease for advertising signs in New York City’s
Times Square, and will promote its Web site as well as vehicle brands there.
For the next three years, Cadillac ads will be visible on 2 Times Square at
the corners of 47th Street, Broadway and Seventh Avenue.
Although neither Cadillac nor Sherwood Outdoor in New York, which oversees ad
sales for 2 Times Square, would discuss the terms, The New York Times said it is estimated
that Cadillac is paying $1 million to $1.5 million annually to lease the
space.
There are six signs for Cadillac at the site, now pitching the Evoq roadster
concept car and the brand’s Web site.
The Cadillac display may be supplemented at some point with a metal version
of the brand’s crest, car headlights that would illuminate and even actual
vehicles, mounted on a concrete platform on the roof of the structure, the
Times said.