Ch1 Communications Inc. said it plans to create a national new media
distribution network to be known as “The Sidecast Network”, which will provide
technology and advertising services to bolster the emerging Net-TV
marketplace.
The term “Sidecasting” has been coined to describe the variety of new-media
content now being delivered to television viewers alongside traditional TV
broadcasts.
The Sidecast Network opens up opportunities for digital content creators,
advertisers, and electronics manufacturers to reach a new class of Internet-
connected TV viewers and consumers by standardizing and simplifying the
delivery of such content, Ch1 said.
In announcing a blueprint for growing The Sidecast Network to include over
150 locally-owned “Sidecast Station” retail distribution outlets, Ch1
president and CEO Reza Jalili said: “Our goal is to make the process of
owning, installing, and operating a Net-TV as simple as with an ordinary TV.”
The company said it has developed proprietary software that shares the
display screen between traditional television video and digital media. The
company’s proprietary back-end systems manage the digital delivery process.
Ch1 Communications is a privately held company based in New York City.
