High school alumni site ClassMates.com on Thursday signed Beyond Interactive as its
agency of record and kicked off a three-month, $3 million online
advertising blitz.
The interactive agency will place all online media and develop banner ads
designed to attract those interested in rekindling relationships with
former high school friends.
The ClassMates.com has signed up four million users, and it hopes to add
more with this campaign.
“We have been searching for an agency that could capture the flavor of our
brand and add their own unique perspective and personality,” says Randy
Conrads, president of ClassMates.com.
“Because Beyond Interactive’s singular focus is on-line advertising and
branding, we believe their approach will take our business to the next
level of awareness.”