ClickOver/Focalink to be Known as AdKnowledge

ClickOver and Focalink Communications
completed their merger and said the new company will be known as AdKnowledge
Inc.


The company will provide integrated Internet marketing solutions for
advertisers, agencies and Web site operators.


ClickOver is known for its real-time ad management applications for Web
sites, called ClickWise and ClickWise Pro. Focalink developed and marketed
media planning and outsourced Internet ad management products consisting of
MarketMatch, a decision support tool for online media planning and buying,
and SmartBanner, an Internet campaign placement and performance analysis
service.


AdKnowledge said it will continue to develop, market and integrate these
products for both buyers and sellers of Internet advertising. Financial
details of the merger were not disclosed.


“What we do, in essence, is give our customers the knowledge they need to
make critical Internet marketing decisions; hence our new company name
‘AdKnowledge’,” said Scott Kauffman, AdKnowledge president and CEO.


AdKnowledge claims more than 200 customers including traditional and
interactive advertising agencies, Web sites, networks and national marketers,
including agencies such as BBDO, Bozell, DDB Needham, DMB&B, J. Walter
Thompson, McCann Erickson, Ogilvy & Mather, Saatchi & Saatchi and Young &
Rubicam.


Other clients are Anderson Lembke, CKS/Site Specific, i-traffic and Left
Field; and media companies CBS Sportsline, Classifieds 2000, Hearst New
Media, Internet Travel Network and Kiplingers.


Palo Alto, CA-based AdKnowledge is a privately-held company funded by Kleiner
Perkins Caufield and Byers, and the Mayfield Fund. The company said a new
corporate site will be up within the next two weeks, at
www.adknowledge.com. E-mail and URLs addressed to the former ClickOver and
Focalink domains will be automatically forwarded to the new domain.

News Around the Web