San Francisco-based Netcentives Inc., a developer of
loyalty, direct-marketing and promotion programs, said its ClickRewards
Shopping Network has reached one million members.
According to a survey conducted by NFO Research, ClickRewards members spent an average
of $434 online in non-travel related goods and services over the past year,
the company said. Sixty-five percent of these active online shoppers are more
likely to buy from Web sites that offer ClickMiles for their purchases, the
survey found.
“ClickRewards members are motivated shoppers who are invested in the currency
of frequent flyer
miles,” said West Shell III, president and chief executive officer of Netcentives.
The study also looked at how members are redeeming their rewards, and found
that 62 percent of respondents shop at participating ClickRewards network
sites for the
ClickMiles, while 29 percent are interested in rewards or merchandise.