CLIQNOW! Sales Group, a unit of 24/7 Media Inc.in New York City said it
will negotiate all banner ad and sponsorship opportunities for the debut of
OneTax.com, a new online tax preparation and filing service.
OneTax.com was developed by Thomson Financial
Services’ Consumer Products Group and Computer Language Research (CLR). It
enables consumers to e-file or print their state and federal income taxes
online for a combined price of $9.95, and features the same technology and
security used by four of the world’s five largest accounting firms.
OneTax.com will be available beginning Dec. 15, 1998, and will be hot linked
from the front page of Thomson’s Web site for individual investors, Thomson Investors Network.
“Advertising on or sponsoring the OneTax.com service is a great opportunity
for financial institutions and online retailers to reach targeted groups of
self-directed Internet users,” said Scott Paternoster, president of CLIQNOW.
OneTax.com will be marketed through syndication to channel partners. Thomson
said it anticipates as many as 25 million unique users per month during the
CLIQNOW! will offer banner ads, visibility on the log-on screen, sponsorships
of “tax tips” and “thank you for filing” e-mail messages and an additional
one-page ad that appears when the users print their return