CMG Information Services Inc. in Andover,
MA said it completed the $35 million acquisition of Accipiter Inc., a provider of Internet
advertising management solutions.
The agreement, which came to terms less than one month after the intent to
purchase was announced March 12, calls for Accipiter to join CMG as a wholly
owned subsidiary.
Accipiter, which was acquired for $35 million in CMG stock,
will merge with Engage
Technologies. Engage is CMG’s real-time, one-to-one marketing profiling
and targeting company for creating personalized marketing environments on
the Web.
Engage/Accipiter, as a single, integrated company, will focus on developing
Web advertising and marketing solutions, leveraging Accipiter’s list of
customers and Engage’s database of anonymous Web user profiles.
Paul Schaut, CEO of Engage Technologies, will lead both companies. Chris
Evans will remain CEO of Raleigh, NC-based Accipiter, reporting to Schaut.
CMG Information Services Inc. is an Internet investment and holding company
that operates direct marketing companies along with Internet companies and
venture funds focused on the Internet. Microsoft, Intel, and Sumitomo hold
minority positions in CMG Information Services.