The Seattle office of Creative works said it has landed the InfoSpace.com account for a multi-million
dollar media campaign.
The account was awarded to Cw after a nationwide search that started in
March. Competing agencies included Bozell Worldwide, McCann-Erickson,
WongDoody and Think New Ideas.
With the InfoSpace account joining Cw’s current list of dot com clients, the
agency projects its Internet-related business will exceed $10 million before
the end of the year.
Creative works has already created and placed a series of six full-page color
and black-and-white ads for a national campaign pitching InfoSpace’s to
Internet service providers.
The ads ran in The Wall Street Journal, The New York Times and USA Today. One
ad stars Cindy Margolis, describing the super model as “The most downloaded
human on the planet.”
Formed in 1983, Creative works clients include Hewlett-Packard, USWest
Communications, Diligenz.com and BFGoodrich Aerospace.
In August, Creative works acquired Fisher Business Communications Inc., a
technology and business-to-business public relations agency.