Kent, CT-based online computer goods retailer Cyberian Outpost Inc. began the second
phase of its brand building campaign with a new series of radio and
television commercials.
The company said it is continuing to target the sophisticated computer retail
market with “breakthrough creative.” Spoofing the sci-fi thriller movies of
the 50s, the new advertisements take a humorous/promotional look at the
company’s customer service and new, free overnight shipping.
Television commercials will be broadcast on national cable, as well as local
affiliates in New York, Los Angeles and San Francisco. Spending was not
disclosed. The New York advertising firm of Cliff Freeman & Partners produced
the commercials,
featuring the new tagline: “Hardware. Software. Answers.”
“In a market that is as competitive as ours, it is essential to make a strong
impression among consumers,” said Darryl Peck, president and chief executive
officer of Cyberian
Outpost. “Our breakthrough creative advertising and innovative approach to
customer service has effectively set Outpost.com apart from its competitors.”