NetGravity said that news and
information provider dbusiness.com is using NetGravity
AdServer to deliver targeted advertising and e-mail campaigns to local
business communities and markets.
“NetGravity’s (NETG) AdServer software enables dbusiness to deliver targeted banner
and e-mail advertising by region, demographics and preferences,” said Tom
Maffettone, CEO of dbusiness.com. “This advanced targeting ability allows us
to offer our users important and relevant messages, and at the same time,
help our advertisers reach their target audience with minimal waste.”
dbusiness.com market sites are narrowly focused on the business community and
business leaders in a specific region, offering the news and services that
will be most beneficial to that area. Services offered include small business
tools and the ability to locally buy and sell goods through the dbusiness.com
local business auction.
Current areas covered are Atlanta, Austin, Charlotte/Research Triangle, Orlando, San Diego, Seattle, South Florida and Washington, D.C./Northern Virginia.
