DoubleClick said its proprietary DART ad serving and targeting solution has been selected by discussion network Deja News and career site The Monster Board.
DART (Dynamic Advertising Reporting and Targeting) also allows for management
of ad inventory and generates detailed ad performance reports for advertisers.
“As we continue to sign top 100 sites, DART’s expanded reach and penetration
will improve online advertising processes,” said Kevin Ryan, president and COO
of DoubleClick.
Other DART users include The Wall Street Journal Interactive, The Globe,
ZDNet, IDG.net, Excite Europe, Infoseek, Bloomberg, CBS and Intuit.