Signs Exclusive Ad Deal with signed an deal making it
the exclusive advertiser of Internet telephony services on the site for two years.

On the CBS site, customers will be able to download PC-to-Phone software for
calls from their PCs to regular telephones, order Internet Telephony calling
cards and send Internet Voice Greeting cards.

Spending was not disclosed. said it will receive prominent positioning on the
pages, including fixed links and banners throughout the site.

The links will
connect customers to a communications center created specifically for CBS by

“CBS and are a perfect fit, said Elie Wurtman,
chairman of “Customers use the CBS sites to
retrieve information and to communicate with each other, so it’s only logical
that they have readily available access to telephony.”

Founded in 1996, (formerly known as Delta Three Inc) is a
subsidiary of RSL Communications Ltd., an international facilities-based
carrier that operates in 21 countries.

News Around the Web