DMA Elects G.M. O’Connell to Board

G.M. O’Connell, CEO of Modem
Media.Poppe Tyson in Westport, CT, has been elected to the Direct
Marketing Association’s Board of
Directors.

“The DMA’s recent acquisition of the Association of Interactive Marketing
(AIM) provides greater
strength of services than ever before,” said O’Connell, who has been a DMA
member since 1980. “I am looking forward to great things happening at the
DMA in the years to come.”

The DMA was founded in 1917. Its members include direct marketers from every
business segment as well as the nonprofit and electronic marketing sectors.
Included are catalogers, Internet retailers and service providers, financial
services providers, book and magazine publishers, book and music clubs, retail
stores, industrial manufacturers and a host of other vertical segments
including the service industries that support them.

In 1987, O’Connell co-founded Modem Media, which merged with Poppe Tyson in
1998 under the True North Communications umbrella.