DMB&B Wins $20 Million Ryder TRS Account

Ryder TRS selected D’Arcy Masius Benton & Bowles to handle its $20 million ad
account, which will include some Internet spending.


DMB&B in Troy, MI, which handles advertising for General Motors’ Cadillac and
Pontiac brands, beat out Campbell-Ewald Advertising of Warren, MI, in the
final round, according to Adweek.


DMB&B’s responsibilities will include national and regional broadcast and
print work, as well as direct mail, new media, and Internet efforts, Jim
Gregory, vice president of marketing at Denver-based Ryder TRS, was quoted as
saying.

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