Ad network DoubleClick Inc. launched DoubleClick Deutschland, an Internet
advertising alternative for German site publishers, advertisers and agencies.
“DoubleClick believes Germany is one of our largest business opportunities,”
said Kevin O’Connor, founder and CEO of the company. “We are committed to
investing substantial resources to build a leading position for DoubleClick
Deutschland.”
DoubleClick Deutschland said it will sell advertising on behalf of a network of
German-based Web sites designed to help German advertisers build one-to-one
relationships with their customers. DoubleClick’s proprietary DART technology
(Dynamic Advertising Reporting and Targeting), will enable German advertisers
to target their ad messages to visitors to DoubleClick Network member sites
and to receive real time reporting on the performance of their campaigns.
“DoubleClick Deutschland is a critical cornerstone in our global network of
networks,” said Barry Salzman, president of DoubleClick International.
“With local content Internet advertising Networks and sales forces in
13 countries, DoubleClick can empower the media buyer or advertiser, for the
first time in history, to do all their media buying and planning through a single point of
contact, be it for local, national, multinational or global advertising.”
Arndt Groth will be DoubleClick Deutschland’s managing director. He joins the
company from Handelsblatt Group, where he was responsible for the online
presence of the publisher of business and financial information, DoubleClick
Deutschland Building Premium Network of German Sites
DoubleClick Deutschland launches with exclusive ad sales representation
contracts with BMG Entertainment, MTV Germany, and Macromedia Germany.
DoubleClick said it already has over 20 million German user impressions per
month at the sites that it represents around the world. Using the DART
technology, DoubleClick is able to identify those users and to deliver German
language ads for German advertisers.
Also, DoubleClick said that The Heinrich Bauer Verlag, Europe’s second biggest
magazine publishing house, and Handelsblatt selected DART for their own
ad serving.
