DoubleClick Inc. in New York said
it has added seven more Web sites to its ad network, growing it to more
than 70 sites.
Kevin O’Connor, DoubleClick CEO said the new sites “provide an even greater
range of user demographics and interest groups that the DoubleClick Network
can help marketers target and reach.”
Said Alex Kam, director of new media at Major League Baseball: “As part of
the DoubleClick Network, we’re able to focus on our core publishing
competency, while outsourcing specialized ad sales, delivery and tracking
to the industry leader.”
Major League Baseball is the official Web site of Major League Baseball,
providing scores, statistics, game summaries, video highlights, interactive
games, live chats, player biographies, news and feature stories, a kids’
area, online shopping and (soon) live radio broadcasts of select games.