DoubleClick Inc. said
it added six more Web sites to the DoubleClick Network, bringing the
network to more than 70 sites, reaching more than 35 million users.
The six new Web sites are Home & Garden Television, ClearStation (financial advice),
MFC Programmer’s Source Book (for Windows
programmers),
The Trip.com (a travel reservation site),
Supernews (Web discussion) and Copernic (a search agent site).
“These new sites build our reach, and are excellent complements to our
existing sites,” said Jonathan Shapiro, DoubleClick’s vice president of business
development.
DoubleClick centralizes planning, execution, control, tracking and reporting
for online media campaigns and has offices in Paris, London, Tokyo, Madrid,
Milan, Sydney, Stockholm, Montreal, Toronto, Atlanta, Boston, Chicago, Dallas, Los
Angeles,
and Silicon Valley.