InteliHealth, a joint venture between Aetna U.S. Healthcare
and Johns Hopkins University and Health System, signed with DoubleClick for the sale of banner
advertising and selected content area sponsorships on InteliHealth’s two Web
sites.
InteliHealth, a media company based in
Blue Bell, PA, provides information covering health and well-being from
well-regarded
sources in the health industry such as Johns Hopkins, the National Institutes
of Health, MedLine and Reuters Health Information.
InteliHealth said its audience contains a large number of high income, highly
educated women which will be a key strength in targeting consumer product
advertisers.
InteliHealth projects include a Web site for consumers, a Web site for health industry
professionals, a presence on AOL (keyword: InteliHealth), CBS.com (Life
Section), CompuServe (Go:InteliHealth) and PointCast (Health Channel), as well
as quarterly magazine supplements, radio health minutes and television
commentaries. It also offers consumers a broad range of health care
products from the Healthy Home catalog.
Separately, InteliHealth launched its newly re-designed consumer Web site. The
new InteliHealth site offers new, condition-specific health zones, discussion
groups and easier access to a wide array of health information.
The site consists of more than 2 million pages of breaking health news,
medical
literature, journals and research. In addition to improved navigation through
its many pages, the re-designed site features new health areas, such as
the Allergy Zone, Cancer Zone and Pregnancy Zone.
New discussion groups have also been added, enabling visitors to post and read
messages about health issues of common interest. Visitors to the site also can
access the new Johns Hopkins Health Insider Webletter (available in either a
Web-based version or a free print copy) which features breaking news and
developments from faculty and researchers.
A newly redesigned online store has also been introduced, featuring items
from the Healthy Home catalog, offering health care products.
