Begins Trading on OTC

Laguna Niguel, CA-based said that its common stock has begun
public trading on the OTC Bulletin Board under the symbol “ECRL.” has developed a
proprietary technology for use by e-commerce companies to market products and
services over the Internet.

The company said its software produces interactive asynchronous messages
called “eCommercials.” Often used as a “front door” to introduce streaming
media from companies such as, an eCommercial is a highly
compressed multimedia file that consists of several data types, including
video, audio, still images, text tickers, graphics, animation and hyperlinks.

The combination produces a TV-like commercial framed within a mini-Web page
that communicates a multimedia message while, at the same time, allowing
consumers to instantly access more information and make purchases online.

eCommercials are delivered as an e-mail attachment or a Web page download via
the eCom Network, the company’s high-speed servers loaded with proprietary
management and tracking software.

“eCommercials bring a new dynamic to the Internet advertising arena,” said
Tom Blakeley, president and CEO of “For the first time,
companies can offer their potential customers targeted Internet campaigns
that significantly increase sales revenues by providing immediate feedback
loops that include real-time human interaction.”

The company said it has partnered with several global entertainment companies
seeking to expand the traditional advertising of film, television, and music
onto the Web.

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