Eddie Bauer Inc. appointed i-traffic inc. as its agency of record
for online advertising, alliances, and customer acquisition.
i-traffic said it will help Eddie Bauer maximize its presence on the Internet
beyond its home domain. Eddie Bauer is an
international specialty retailer of clothing, accessories and home
furnishings. The Eddie Bauer online store offers more than 1,200 products.
i-traffic will drive targeted customers to the online Eddie Bauer store via
banner and other placements through the Internet. i-traffic will provide
strategic direction and executional support for Eddie Bauer’s brand placement
on other Web sites. Billings were not disclosed.
Eddie Bauer is a wholly owned subsidiary of Spiegel Inc. The Eddie Bauer
brand, now 78 years old, is available through more than 550 stores worldwide.
