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Edelman Wins ActFit.com Account

Written By
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Beth Cox
Beth Cox
Oct 8, 1999

ActFit.com Inc. selected Edelman Public Relations to work with the
company’s in-house marketing team in promoting ActFit.com’s new vertical
portal Web site.

ActFit.com connects consumers to a source of information, products and
services for pursuing an active lifestyle, including fitness, health and
sports. The portal was launched on Oct. 4

“The Edelman technology practice distinguished themselves with creative ideas
based on a solid understanding of how to build a Web-brand that will drive
Internet traffic,” said
Rodger Campbell, ActFit.com COO.

Billings were not disclosed.

Edelman won the account following a review and competition with a number of
agencies.

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