ActFit.com Inc. selected Edelman Public Relations to work with the
company’s in-house marketing team in promoting ActFit.com’s new vertical
portal Web site.
ActFit.com connects consumers to a source of information, products and
services for pursuing an active lifestyle, including fitness, health and
sports. The portal was launched on Oct. 4
“The Edelman technology practice distinguished themselves with creative ideas
based on a solid understanding of how to build a Web-brand that will drive
Internet traffic,” said
Rodger Campbell, ActFit.com COO.
Billings were not disclosed.
Edelman won the account following a review and competition with a number of
agencies.