Eisnor Interactive Inc., which bills itself
as an off-line promotion and guerrilla marketing agency for online brands,
signed Reebok International Ltd.’s Internet business unit as a client.
The Reebok.com unit (RBK) is focused on global
e-commerce, direct-to-consumer marketing and sales initiatives.
“Our usual focus has been building brand awareness for online companies in
the off-line world, but the challenge is the same with companies like Reebok
as they also need to make people in the real world understand their Internet
capabilities,” said Diane Eisnor, CEO of Eisnor Interactive. Billings were not disclosed.
Eisnor Interactive is creating a promotional campaign that includes customer
registration loyalty marketing programs to help increase consumer awareness of
the features and functionality of Reebok’s Web sites. Reebok.com has plans to
create Web sites for all of its brands (Reebok, Ralph Lauren-Polo
Sport/RLX/Footwear, Rockport, Weebok, Iverson and Greg Norman Collections)
everywhere Reebok operates.
Eisnor Interactive, using promotions, events, viral and guerrilla marketing,
creates real-world Point of Purchase (POP) and Point of Interaction (POI)
opportunities that increase brand awareness and site traffic for its clients,
which include TheStreet.com, Staples.com, Polaroid, Nickelodeon, CyberShop, MapQuest.com, Prodigy
Internet, N2K, Pseudo Programs Inc., BOL and GTE Internetworking, among
others.