Engage Technologies, a provider of online
precision marketing technology, named Betsy Zikakis as vice president of
marketing.
She will report to David Fish, who was recently promoted from vice president
of
marketing to chief operating officer. Zikakis will be responsible for all
marketing functions for Engage’s online advertising and visitor profiling
products and services.
Zikakis has more than 15 years of experience in the software industry with a
broad background in all aspects of marketing and product development.
Prior to Engage, she served as retail segment director at Open Market where
she became the resident expert in business-to-consumer Internet marketing and
commerce. Prior to Open Market, Zikakis held various marketing and product
development positions in the software industry including MarketPulse (now
Exchange Applications) and Epsilon.
Engage, a wholly owned subsidiary of CMGI Inc., offers Web advertising and
marketing solutions that enable customers to anonymously profile and reach
their online audience. A recently completed merger with Accipiter Inc., an
online advertising management provider, facilitated the integration of Engage
Web Visitor Precision Profiling technology with Accipiter online advertising
solutions.