Andover, MA-based Engage Technologies said 30 new customers
have signed contracts to use its Accipiter AdManager profile-driven online
advertising solutions.
New clients include NBC Multimedia, LookSmart, LTD, Snap, Planet Direct,
Beyond.com, ImproveNet, The DEN (Digital Entertainment Network), Cybereps,
Image Networks, Westwind Media.com, Findlaw and Last Minute Travel.
In addition, long-time customers CNET, Imagine Media, Microsoft, and Prodigy
Communications Corporation have renewed their licenses for Accipiter
AdManager.
Accipiter AdManager enables Web sites to target specific demographics more
precisely and is intended to generate greater revenue through online ad
sales. Engage recently added geotargeting capabilities, giving AdManager
customers the ability to do localized targeting.
Engage, which recently completed its merger with Accipiter, is a
majority-owned subsidiary of CMGI Inc. On April 7, CMGI acquired
substantially all of the stock
of I/PRO, a provider of Web traffic verification,
analysis, and research services.