Palo Alto, CA-based online brokerage E*TRADE Group Inc. extended its relationship
with America Online through an additional
multimillion-dollar marketing investment.
The company said it also will continue its agreement with the AOL Rewards
Program, in which AOL customers who open a new account through the AOL Web
site receive 13,200 points in their AOL Rewards account — redeemable for six
months of free AOL service or one of 50 other name-brand products and
services.
E*TRADE and AOL first entered into an advertising and marketing relationship
in July 1998.
“E*TRADE currently gains a significant percentage of its customers
through its relationship with AOL, and we’re looking forward to introducing a
greater number of AOL members to the self-directed investing opportunities
available through E*TRADE,” said Jerry Gramaglia, senior vice president of marketing and sales for
E*TRADE.
As part of the expanded relationship, E*TRADE will receive increased brand
exposure throughout the AOL service.