Palo Alto, CA-based online brokerage E*Trade Group Inc. signed a marketing
agreement with financial and market information site The Motley Fool.
The agreement is designed to enhance E*Trade’s customer acquisition effort by
increasing exposure to Motley Fool’s financially oriented audience. Financial
terms of the deal were not disclosed.
E*TRADE said the deal will strengthen its ability to attract new customers
through increased brand exposure and innovative marketing on The Motley Fool
Web site, which is also available through America Online.
“As a leading authority in financial news, Motley Fool communicates
with one of E*Trade’s target audiences–individuals who do their own
research and make their own investment decisions,” said Jerry Gramaglia,
senior vice president of marketing and sales for
E*Trade. “We believe the individual
investors who rely on Motley Fool for up-to-date market information and
analysis will appreciate the content-rich benefits of Destination
E*Trade.”
