E*TRADE Group Inc. entered a strategic marketing partnership
with CNNfn.com, furthering its strategy of obtaining a significant branded
presence on top financial news and information sites.
“CNNfn and E*TRADE are a great cyber-marketing match,”
said Jerry Gramaglia, senior vice president of marketing for E*TRADE. “E*TRADE
is targeting the 10 million to 15 million investors who currently use the
Internet for investment research, but who still execute their trades offline.
We believe that CNNfn effectively reaches that market.”
Under the agreement, E*TRADE will have a significant branded presence on the
main trafficked sections of CNNfn.com, including the site’s new Broker Center.
That presence will be promoted on CNNfn, the cable network. Financial
arrangements were not disclosed.
“With this relationship, E*TRADE now has partnerships covering most of the
financial news and information sites we consider the most important draws for
serious investors,” Gramaglia said. “These interactive relationships have the
potential to bring prospective customers directly onto our site to experience
the advantages of Destination E*TRADE’s rich combination of financial content,
tools and real-time access to financial markets.”
E*TRADE finished 8-21/32 higher Monday at 55-7/16 after the online brokerage
announced it will split its stock 2-for-1.
