The steering committee of FAST Forward, an alliance of industry trade groups created at Procter & Gamble’s recent Future of Advertising Stakeholders (FAST) Summit last month, named some of its committee heads, according to ChannelSeven.com.
Mike Donahue, executive vice president of the American Association of
Advertising Agencies, will head the ad models task force; Robin Webster,
senior vice president of the Association of National Advertisers, will head the consumer acceptance
task force; Jim Spaeth, president-CEO of the Advertising Research Foundation,
will head the measurement task force; and Lynn Bolger, senior vice president-
media director at APL Digital in New York City, will head the media buying
task force.
The steering committee meeting, held in New York, gave the organization a
chance to lay the blueprint for how the committees will deliver the action
items developed at the FAST summit.
