Profile marketing company Engage Technologies Inc. signed a deal with
video site FasTV.com to target its video offerings to
site visitors based on their interests, creating an experience unique to each
viewer.
FasTV.com will use Engage’s Accipiter AdManager online advertising delivery
and management software conjunction with Engage Precision Profiling
technology. Financial arrangements were not disclosed.
Engage maintains a database of 30 million anonymous consumer interest
profiles.
Engage will enable FasTV.com to personalize Web content, banner
advertisements, special offers/promotions and tailor special advertisements
based on profiles of the site’s repeat visitors.
“Our precision profiling will help FasTV enhance their viewer’s visits to the
site each and every time,” said Paul Schaut, president and CEO of Engage. “By
being able to better target their users, FasTV will experience more yield on
their marketing approach.”
FasTV.com allows consumers and business viewers to search for and see current
and archived video clips from TV and video programming for free. Categories
include news, sports, business, entertainment and lifestyle; content partners
include CNN, CNNfn, Bloomberg, New Line Cinema, Reuters, the American Film
Institute and the American Medical Association.