First USA Signs Marketing Pact With Virtual Technology | Internet News

First USA Signs Marketing Pact With Virtual Technology

Written By
Beth Cox
Beth Cox
Feb 20, 1999
1 minute read

Minneapolis-based Virtual Technology Corp. signed a multi-year marketing and
advertising agreement making First
USA
the exclusive marketer of credit
card products throughout the VTC Internet properties, which include www.virtual-world.com and www.vtcoauctions.com.

As part of the agreement First USA will offer a VTC co-branded credit card
which consumers will be able to apply for online via VTC’s Internet sites. The
co-branded “Virtual” card carries no-annual fee and a low introductory rate.

“Our relationship with VTC presents an exciting opportunity for First USA to
continue to take advantage of the power of the Internet as a highly effective
marketing channel,” said Kurt Campisano, senior vice president, Internet
marketing, First USA.

First USA is a subsidiary of Bank One Corp. Virtual Technology Corp. is an
Internet retailer of high performance computer hardware, and with its recent
acquisition of Graphics Technologies Inc. (GTI), is also a distributor of
premium computer and graphics products, software and peripheral products.

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